Market For Others Not For Yourself

1. Appeal To Emotions

To become successful entrepreneurs we must create products that out-perform the competition, and yet at the same time inspire loyal followings. However, this is no easy task! People are complicated, and trying to individually predict what they all need, want, and desire is virtually impossible. Many have tried, and many have failed. Yet, by appealing to your audiences more emotional side can help you connect with how your products solve their very real and important problems.

Ask some of these key questions:

  • Why is my customer buying my product and what non-obvious problems might it be solving for them?
  • What kind of experience does my product provide for my customer?
  • Is my product something worth talking about in a conversation? Is it exciting? 
  • What kind of feelings might my customers feel when using or purchasing my product?
  • How might this product become more than the purpose it serves.


  • Jackets are meant to keep you warm, but are also stylish and can make you feel sexy.
  • Computer games are designed for competing and completing, however for many provide a social outlet.
  • Some Apps contain internal gamification to enhance playability and enjoyment.

2. Solve Problems

Does your product or service solve a problem? Well it better! Most successful and stable products solve some sort of problem, whether that problem is apparent or not. If a problem is straightforward and encountered often, it's a sure bet someone else has already put some thought into solving it. Many of the problems waiting to be solved are more subtle. People will not notice they are problems until some revolutionary service has been created. 


  • Sending letters was not inconvenient until we all started sending e-mails.
  • Maps were not inconvenient or a problem until GPS was developed. 
  • Cash was king until the Credit Card.


  • Does my product solve a problem?
  • Are there similar products to mine already solving a problem?
  • What is the demographic of my users? What are their problems?
  • Does my product solve this problem in a unique way?

3. What you find interesting may not appeal to others

The biggest mistake anyone can make is building a business entirely for themselves. Now, sometimes this works, if your dream magically aligns with a large portion of the population, but most of the time this route fails. Keep yourself in check. Your ideas and products need to be unique, desirable, marketable, yet still you


  • How much of my original idea am I willing to sacrifice to see my business succeed?
  • What parts of my product are irrational, yet maintained due to my own idealism?
  • How might changing my product serve my customers better, while detracting from my initial dream? 
  • What do my friends say I should do?